Reflecting on one’s Communication Skills Essay Example for Free

Reflecting on one’s Communication Skills Essay Introduction Nursing students can enhance their learning through reflection that is, reflecting on a situation that involves nursing care (Parker 2006, p.115). In line with this thought, I shall reflect on an experience and discuss the communication skills I used or should have used during the patient encounter. I will use the three what model based on the work of Borton (1970) and Boud (1985) to help structure my reflection. Before going any further, I am invoking the provision in the NMC (2008) code which declares the need to respect people’s confidentiality; hence, the identity of the patient who will be cited in this reflection will be kept anonymous. He will be given a pseudonym and will simply be referred to as Mr. B What? Mr. B is a 75-year-old patient in a nursing home diagnosed with dementia. Initially, it was my mentor who initiated nursing care to him and I was instructed to continue its delivery. The rationale why my mentor assigned me to Mr. B was so I can sharpen my communication skills. During my interaction with Mr. B, I tried to remain calm and spoke in slow and short sentences. I also used simple words although at times, I cannot help but repeat what I have already said because I was not sure whether the patient understood my statements. So What? At first, I was honestly hesitant and quite nervous when I interacted with the patient. I was already aware of his condition; hence, I was in a dilemma as to how I can communicate with him. This experience helped me realise that communication is truly an important part of nursing practice. Mastering all the routine nursing tasks and other complicated nursing interventions will all have been for nothing if a nurse does not know how to initiate a nurse-patient therapeutic relationship or interaction which naturally begins with communication. To simply put it, Ellis, Gates and Kenworthy (2003, p.214) declare that good communication is vital to effective nursing. According to Collins (2009) good communication helps build a therapeutic relationship which is central to nursing. It is a must for a nurse to be able to communicate effectively with the patient because communication is the tool that will allow the nurse to reassure a patient, empower the patient, motivate the patient, put a patient at ease, and convey understanding of the patient’s concerns (Collins 2009). I realised that communicating with a patient with dementia is more difficult than I have actually predicted. His condition was definitely the barrier that hindered effective communication. Even though I spoke in clear, short and simple sentences, there were still instances when the patient did not understand what I said or may be pretended to have not heard what I said. With this, I realise that one effective counter against such circumstance is to establish and maintain genuine rapport with the patient which can be done through frequent therapeutic conversations with the patient. Rapport entails trust and confidence of the patient to the nurse. Without, a nurse will have difficulty convincing a patient to follow instructions or adhere to advices. The experience also led me to realise the importance of valuing non-verbal communication. Before, I honestly took for granted non-verbal communication because the patients I handled in the past had no cognitive impairments that hindered verbal communication. It was only during this experience that verbal communication is less reliable due to the patient’s condition. This experience pointed out that a patient’s facial expression, presence or absence of eye contact, and bodily gestures can all help decipher a patient’s mood, feelings and attitude towards the nurse and the interventions given by the nurse. Videbeck (2010, p.107) relate that it is crucial for a nurse to understand what a patient is trying to communicate by means of observing non-verbal cues. I learned that a truly competent nurse is someone who is able to assess not only what a patient can verbalise but also assess those non-verbal cues displayed by a  patient which may lead the nurse to truly unde rstand how the patient feels and what the patient needs. Now What The experience helped me learn the importance of both verbal and non-verbal communication. As an aspiring nurse, I have to continuously sharpen my communication skills because I shall be interacting with more varied patients in the future. I have to be able to establish rapport with each new patient and I can do this by communicating with them. I must maximise my communication with my patients because I can do a lot of things by communicating such as motivate, empower, educate and understand my patients. Conclusion To sum up, reflecting on an experience will help discover different important learning. It will increase one’s knowledge identify strengths and weaknesses in one’s skills. Communication is key to building rapport and therapeutic relationship with patients. A nurse must always improve on his or her communication skills in order to better deliver nursing care. References Collins, S. (2009). Good communication helps to build a therapeutic relationship. (online) available at: http://www.nursingtimes.net/nursing-practice/clinicalspecialisms/educators/good-communication-helps-to-build-a-therapeuticrelationship/5003004.article Ellis, R., Gates, B. and Kenworthy, N. (2003). Interpersonal communication in nursing: Theory and practice. London: Churchill Livingstone. Nursing Midwifery Council (2008). The code: Standards of conduct, performance and ethics for nurses and midwives. London: NMC. Parker, M. (2006). Aesthetic ways in day-to-day nursing. In: Freshwater, D. (Ed.). Therapeutic nursing: Improving patient care through self-awareness and reflection. London: SAGE Publications Ltd. Videbeck, S. (2010). Psychiatric-mental health nursing. 5th edn., Philadelphia: Lippincott Williams Wilkins. Introduction Aseptic technique is the practice of carrying out a procedure in such a way that minimises the risk of introducing contamination into a vulnerable area or contaminating an invasive devise (Dougherty and Lister 2011, p.129). Aseptic technique includes several methods such as sterilising instruments, using antiseptic hand scrubs, and donning of sterile gowns, gloves, caps and masks (Cho and Alessandrini 2008, p.43). In line with this thought, this essay will explore the underlying rationales and evidence for the performance of two common methods of aseptic technique. These methods are hand washing and gloving which I personally performed many times during practice placements. Practising Aseptic Technique The delivery of effective nursing care rests on the hands of the nurse. This statement does not only apply figuratively but also literally because the hands of a nurse must not only be capable of performing tasks, it must also be clean while performing such tasks. Hand washing is simply indispensable in the performance of any and all kinds of nursing care activities. It becomes too mundane that sometimes it is intentionally or unintentionally neglected or performed in a manner that is less than satisfactory. As a student nurse, it was made clear to me that proper hand washing is a very important initial step in the delivery of nursing services. I have performed hand washing countless times, some at an acceptable standard while others below standard. The origin for strongly recommending or rather enforcing the need to perform hand washing may be traced from Dr. Ignaz Semmelweis who advocated the performance of hand washing with a chlorinated solution among doctors before assisting women in labour (Case 2011). White (2005, p.527) defines hand washing as the rubbing together of all surfaces www.newessays.co.uk and crevices of the hands using a soap or chemical and water. It is a part of all types of isolation precautions and is the most basic and effective infection-control measure to prevent and control the transmission of infectious agents. Hand hygiene which includes hand washing and gloving, is the single most crucial means of preventing transmission of antibiotic-resistant organisms such as the methicillin-resistant Staphylococcus aureus or MRSA and vancomycin-resistant Enterococci or VRE (LeTexier 2011). The National Institute for Health and Clinical Excellence (2003, p.28) or NICE in its guideline for infection control dictate that hand washing and gloving are two fundamental modes of preventing healthcare-associated infection. The World Health Organization (2006) highly recommends that health care workers wear gloves to prevent microorganisms present on the hands to be transmitted to patients and to reduce the risk of workers acquiring infection from patients. The effectiveness of donning gloves in preventing contamination of infectious agents has been confirmed in many clinical trials (WHO 2006). To reiterate, both hand washing and gloving are two of the most indispensable methods of aseptic technique; however, amidst the overwhelming evidence on the benefits of both procedures, there are still erring professionals. Nurses, doctors and other health care professionals still do err in the performance of such procedures. In my case, I have done it many times before but sometimes, I still forget to do it or consciously neglect to do it. Perhaps, the problem lies not within the knowledge of the need to perform it but rather on the manner by which it should be perform. There are varying ways and means of performing hand washing. In fact there are different kinds of hand washing. There is the medical hand washing which is similar to ordinary hand washing and there is also the surgical hand washing. Every institution has its own version on how to perform hand washing. This is also true for donning gloves. There are different brands of gloves each of which advertise some form of advantage over the other. There are also different modes of donning gloves such as the open technique and the close technique. There are also different varieties of gloves like clean gloves and surgical gloves. The differences and varieties with the way hand washing and gloving may be performed may account for the reason why some professionals err in the performance of these two important aseptic technique procedures. Another factor in the possible non-compliance of some healthcare professionals may be related to convenience in the performance of such procedures. For instance, when a nurse is overwhelmed by work-related stress due to high inpatient census, sometimes, the simple act of washing hands is intentionally neglected. As a solution to this, it is recommended to make hand hygiene convenient (JCR 2009, p.64). Instead of the traditional soap and water, it is possible to achieve the same effect with alcohol based scrub; thereby, eliminating the need for washing hands with water. It is also advisable to choose gloves that have special fit for different sizes of hands rather than the fit-all type of gloves. Conclusion In summary, hand washing and gloving are two common types of aseptic technique which are indispensable in the everyday practice of nursing. It has been well established that hand washing and gloving are crucial in the efficient delivery of services particularly in the aspect of preventing the spread of infection. Despite this known fact, some still err in complying with such procedures. References Case, C. (2011). Handwashing. [online] Available at: http://www.accessexcellence.org/AE/AEC/CC/hand_background.php Cho, C. and Alessandrini, E. (2008). Aseptic technique. In: King, C., Henretig, F. and King , B. (Eds.). Textbook of pediatric emergency procedures. Philadelphia: Lippincott Williams Wilkins. Dougherty, L. and Lister, S. (2011). The Royal Marsden Hospital Manual of Clinical Nursing Procedures: Student edition. 8th edn., Chichester: John Wiley Sons Ltd. Joint Commission Resources (2009). Meeting joint commission’s infection prevention and control requirements: A priority focus area. 2nd edn., Illinois: Joint Commission Resources. LeTexier, R. (2011). Preventing infection through hand washing. [Online].Available at: http://www.infectioncontroltoday.com/articles/2000/07/preventing-infection-throughhandwashing.aspx National Institute for Health and Clinical Excellence (2003). Infection control: Prevention of healthcare-associated infection in primary and community care. [online]. Available at: http://www.nice.org.uk/nicemedia/pdf/CG2fullguidelineinfectioncontrol.pdf White, L. (2005). Foundations of nursing. London: Thompson Delmar Learning. www.newessays.co.uk Nursing Essay: Sample World Health Orgnization (2006). The first global patient safety challenge: Clean care is safer care. [online]. available at: http://www.who.int/gpsc/tools/Infsheet6.pdf www.newessays.co.uk

Coco Chanel Essay -- Fashion Designers Essays

Coco Chanel In his 1993 book, Creating Minds, Howard Gardner attempted to distinguish characteristics that were common to creative people. In doing so, he concluded that many factors were involved in the development of a creator. For instance, the relationship between the Individual, the Work, and Other People (i.e. family and colleagues) (Gardner 9) was elemental in predicting future successes. Likewise, part of his hypothesis focused around the fact that creators typically make their mark in one single genre. He divided the types of work that could be created into seven different areas: interpersonal, intrapersonal, visual/spatial, logical/mathematical, musical, verbal/linguistic, body kinesthetic (Gardner vii). Gardner's rubric for finding commonalties amongst creators, or those people who produce innovative, influential works in their particular domain, has become a highly regarded and widely used tool for identifying creative genius. Likewise, one key factors promoting creativity was the marginal status of the creator. Gardner briefly mentions the importance of the relationship between the creator and their society (Gardner 42). In my opinion, Gardner gives too little attention to the importance of one's marginal status. I intend to show, through the example of Coco Chanel, that marginality can have an imperative impact on the development of one's creativity. Therefore, I will fit Chanel into the prescribed rubric that Gardner outlined in his book, and show how her marginal status defined her as well as her work. Part One: The Personal History of Chanel Chanel was born in 1883, illegitimately (Charles-Roux 9/3) to a father that would soon desert her, and a mother who would die by the time she reached the age ... ... different perspective on things. Perhaps she was "creative" because she did not know how to be "traditional." Maybe what seemed normal to Chanel, what felt natural for her, was simply different from what was normal for others. In any case, I feel that Chanel's marginal status was the main catalyst for her success as a fashion designer. Gardner overlooked the degree of importance that should be attributed to a creator's marginality. For in the end, to create is to do something original, what has never been done before. And to do something unique should mean to be unique. And to be unique and creative means to be marginal. Bibliography Charles-Roux, Edmonde. Chanel and Her World. The Vendome Press: London. 1979. Gardner, Howard. Creating Minds. Basic Books: New York. 1993. Madsen, Axel. Chanel: A Woman of Her Own. Henry Holt and Co.: New York. 1990.

Book review of a business book Essay

That is he tries to bring forth the beleaguered and tricky person. Moreover he is not in favour of the lady towards the time of her distracted conditions. Martha’s life, as opened up by Byron, is an embodiment of perfection and that was embedded in the routine work of the company, Martha Inc. In short, the author personifies Martha as a shrewd business shot in the beginning, yet as a shattered woman, towards the end of the article. Thus there inculcates a mixture of positive as well as negative approaches to Marha Inc. The author portrays Martha as a conjurer in the sense that she can be seen doing so many things enthusiastically as well as pleasurably. According to him, this lady was rarely interested in anything, but her company activities. Martha Stewart’s enduring triumph is due to her flair and aptitude and also due to the confidence in herself. The endeavor of this dedicated worker through out her life was to make people understand the devices for formulating a good way of living. Even when she was on the summit of her glory, she was not ready for respite. She tried to instill in the minds of people about the prospects of business. She has created cryptic guidelines of converting the hardships into sequins thereby erecting a magnificent domain. Martha’s company is presented as a unique one in the sense that it is easily accessible to the lay men as well. Moreover, she considered herself as a transmitter of ideas, besides being a formulator. This may be the reason for the team spirit of the members of her projects who slither along with her in all her activities. Although Byron has great appreciation for Martha, he has foresightedly mentioned in his book that this great business woman was the victim of utmost bad circumstances that too at a time when she was at her best. However she is regarded as a gorgeous know-how industrialist, even among the people who jeer at her. In contriving business techniques, Martha was a tornado who was flotsam and jetsam in speaking, yet rough in going to any extent to reach destiny. Martha’s example shows that she had given more flexibility and freedom to her group to implement plans of each of them. Stewart keeps apart her time mainly for gathering her crew for discussing plans for the further improving of the business. The group is provided with opportunities for initiating their ideas, if any. At the same time, Martha is prepared to dive into matters if they need the touch of an authoritarian hand. The success of Stewart’s venture may be due to the fact that she had given ample freedom to team members to be the part and parcel of what they were working with. But later this openness itself acted as a decisive feature in the collapse of the Martha Inc. She had a craving for commanding everything, that too in an amicable manner. Martha had to confront with many problems in the later period of her business life. But unlikely, in the midst of the boisterous escalation of topical years, she declined to keep an eye on each and every element. Even at the crucial time when her business was under threat of collapse, she was in a mood to instill inspiration in her customers and thereby obtained their confidence. The thespian rise of Martha Inc. at the early stages can be attributed to the single personality of Martha Stewart. Martha Inc. had many foes in the business field. But before the magnanimous personality of its contriver, they were all dwarfs. The lady had her centre of activities not only in the business field but in other activities like literary, television and also in domestic activities. For this she had given the members of her organization ample latitude to trance up and implement their own thoughts. She had the optimism when she advocated that she had permeated Martha Inc. with a fabulous quantity of her resilience and arty beliefs (Brady, 2000). Later Martha undergoes trial for securities scam and also faces impediment for righteousness. The after effect of this was adverse for business associates who campaign various projects of Martha Inc. The value of the shares of company had fallen, those who had business dealings with Martha Inc. set ways apart and there was also considerable decrease in the income from her publications. The demand for her television shows became sluggish. The company, Martha Inc. ’s deterioration may be regarded as an exceptional instance in which the roomy perilous aspects stood as an obstacle on the path of the company’s future development. Because she was convicted, the shareholders of her company met with a loss and the whole thing affected the reputation of the firm. In the inevitable circumstance when the company showed inefficiency, Martha could remain as a scrupulous conniver. Studies show that, in spite of the brave foot steps she had taken to flourish her business domain, she was an interloper to the business world. Stewart doomed to be the butt of the system she zealously resorted to. The same social systems that hitherto acknowledged her ways began to look at her as if she were a downtrodden. For the triumph of any company the stability of those who work for it is very much required. Here Martha Stewart’s capabilities, labor, individuality and leadership has worked as the decisive factors in bringing the staff together. The crew realized that there will be the undesirable outcome on the trade, in case there is any unconstructive market or industry acuity or if the full fledged activities of Martha dwindle. The company’s progress can be attributed not to one factor. It had the strong hold up of the brands and their worth. Besides, it owes to the leader for her unstained reputation and civic icon in her. Martha Inc . had kept top precedence on those who work for it and reassured frankness, equal opportunity and accountability and thus entirely exploited their skills. A healthy competition leads to healthy spirit for the improvement of any company. Whenever there appears a tuff competitor in front, one will be in a hurry to grab fresh situations (Gross, 2003). Recruiters must take a special wager in the firm’s success before anticipating treading up the salver. Reference Brady, D. January 17, 2000. Martha Inc. Inside the growing empire of America’s lifestyle queen. Available: http://www. businessweek. com/2000/00_03/b3664001. htm. Accessed on October 1, 2008. Byron, C. 2003. Martha Inc. : The Incredible Story of Martha Stewart Living Omnimedia. London: Frank Cass (UK). Gross, D. June 5, 2003. Martha the Oracle Available: www. slate. com/id/2084026/ -. Accessed on October 1, 2008.

Air traffic control Essay

Situation 1: Adapted from WAFBLA â€Å"Everyone Else Does It! † Ethics Project You have been struggling in your Engineering Models class. The content does not come easily, so you have put in countless hours to understand and do the assignments. There is another student who breezes through the assignments, getting high marks for the work he turns in. You know for a fact that he has used his college-aged cousin to do some of the assignments for him. You don’t know how many assignments were turned in this way, but you are certain that he, in fact, did not do all the work. Your frustration increases over the last assignment that you worked overtime on, but did poorly. Of course, this other student scored well on the same assignment. You drop the teacher an anonymous note about the implied cheating on the part of this other student. Questions: 1) What do you believe are the ethical issues related to this situation? Not being prepared to turn in the assignment. Trying to use someone elses work as your own. | 2) Write an argument supporting the actions taken. Be sure to tie your response to one of the ethical frameworks discussed. This is the rights approach as you are telling the teacher that another student is not turning in his actual work. This will make the challenge of the assignment fair for everyone. | 3) Write an argument against the actions taken. Be sure to tie your response to one of the ethical frameworks discussed. You should just let the other student do what he wants to and tell him that he won’t be able to get help when he does the exam. | 4) Were you in this situation, what would your response be? Why? I would also tell the teacher that he is cheating so that it would be fair for everyone who turns in their homework. | Situation 2: Occidental Engineering Author: Michael McFarland, S. J. Wayne Davidson is a software engineer in the aerospace division of Occidental Engineering, a large engineering firm. For the past two years he has been working as a test engineer for Operation Safe Skies, a project to build a prototype of the next generation air traffic control system. This project, which is funded by a contract from the Federal Aviation Agency (FAA), is a very important one for Occidental. With all the cutbacks in defense spending, the aerospace division has been losing business. The Safe Skies project has provided much needed business, and could lead to a much larger contract if successful. Mindful of its strategic importance, the company had bid very aggressively for the original contract. In fact they had â€Å"low-balled† it, bidding less than it would take to do the work properly. They felt that was the only way they could beat out their competitors, who were just as hungry for the work. Because of their somewhat shaky financial position, the company was not willing to take a loss on the project, so the project has been underfunded and understaffed. Nevertheless those working on the project have made a heroic effort, working eighteen hour days seven days a week to meet the deadline, because they know how much it means to the company, not to mention their own jobs. They are now very close to success. A version of the prototype has been completed and turned over to Wayne for testing. He has run extensive simulations on it and found that it works as it should except for one little problem: when there are too many aircraft in the system, it will sometimes lose track of one or more of them. The â€Å"forgotten† aircraft will simply disappear from the screen, there will be no trace of it anywhere, and it will be ignored by all of the collision avoidance and other safety tests. Wayne has been working with the software designers to identify the cause of the problem, and they have traced it to a subtle error in memory allocation and reuse. They are confident that they can fix it, but it will take a month or more to do the redesign, coding and testing. Wayne meets with his boss, Deborah Shepherd, the project manager, to discuss the implications. She tells him that what he is asking for is impossible. The contract requires that the company deliver a fully certified, working version of the software in three days for system integration and test. The government has developed a new, get-tough policy on missed deadlines and cost overruns, and Occidental is afraid that if they miss this deadline, the government will make an example of them. They would be subject to fines and the loss of the remainder of the prototype contract; and they might not be allowed to bid on the contract for the full system. This would have a devastating effect on the aerospace division, resulting in thousands of lost jobs. They consider whether they can do a quick patch to the software before turning it over, but Wayne adamantly refuses to release any code that has not been tested thoroughly. There is always a chance that the patch would interact with some other part of the program to create a new bug. â€Å"Then we’ll have to deliver the software as is,† Deborah says. â€Å"I can’t jeopardize this project or the jobs of my people by missing that deadline. † â€Å"We can’t do that! † exclaims Wayne. â€Å"That’s like delivering a car with defective brakes. † â€Å"Don’t worry,† Deborah reassures him. â€Å"We have contacts in the FAA, so we know their testing plans. They will do a lot of simulations to make sure the software works with the hardware and has all the functionality in the specs. Then they will do live tests, but only at a small airport, with a backup system active at all times. There is no way they will overload the system in any of this. After that they will have some change requests. Even if they don’t, we can give them an updated version of the program. We can slip the bug fix in there. They will never see the problem. Even if they do, we can claim it was a random occurrence that would not necessarily show up in our tests. The important thing is no one is in any danger. † â€Å"Maybe they won’t find the bug, but I know it’s there. I would be lying if I said the system passed all the necessary tests. I can’t do that. Anyway, it would be illegal and unprofessional. † â€Å"You can certify that it is safe, because it is, the way they are going to use it. † And so he does. In the end Wayne signs off on the software. It is delivered to the FAA and makes it through all the preliminary tests, including live tests at a small airport in the Midwest. As a result of these tests, the FAA requests some changes in the user interface, and when Occidental delivers the new software it includes a robust solution to the problem of the disappearing aircraft. No one outside of Deborah’s group ever learns of the problem. In fact Occidental’s success with the prototype leads to major contracts for air traffic control software, giving much-needed business to the aerospace division. This saves hundreds of jobs, and allows the company to add hundreds more. Wayne Davidson, however, takes early retirement once the prototype project is finished, in order to write a book on software testing. He feels that the book should have a chapter on ethics, but he can never bring himself to write it. Questions: 1) What do you believe are the ethical issues related to this situation? Lying about a completed project when it isn’t. | 2) Write an argument supporting the actions taken. Be sure to tie your response to one of the ethical frameworks discussed. There was no productive way to get all of the project done, so they had to give what they had. | 3) Write an argument against the actions taken. Be sure to tie your response to one of the ethical frameworks discussed. It wasn’t a good choice because they didn’t tell the company that the project wasn’t finished and handed them an incomplete project. | 4) Were you in this situation, what would your response be? Why? I would ask for more people to help so we could get the project done on the day its due and assign each person a different part to do. |

A Separate Peace (Gene) essays

A Separate Peace (Gene) essays In the novel A Separate Peace by John Knowles, Gene Forrester is a character wrought with inner-conflict. The first trait that contributes to Genes inner-turmoil is that he is dreadfully lacking in self-confidence and he is uncomfortable with the person he has been all his life, especially during his years at Devon. As an adult returning there, he fears that nothing will have changed since his time there; and, perhaps most importantly, he fears that he hasnt changed either. He finds that the varnished new surface of Devon seems to make it look like a museum...and thats exactly...what I did not want it to be. Devon reminds Gene of the person he was while he was there, and his displeasure with the preservation of the buildings reveals how much he wants to forget that person. Gene would rather have these buildings decay and fall to the ground than stand as a monument to the old Gene who he now hates and dreads so much. In addition to his insecurity, Gene is very distrustful of th e motives of others. The most profound example of this is that he comes to suspect the true motives of even his very best friend. Gene convinces himself that Finny is trying to sabotage his grades. Gene begins to believe that inventing games like Blitzball and insisting on their nightly jumps from the tree were actions on Finnys part to attempt to destroy Genes grades because Finny resented the fact that Gene had earned an A in nearly every course while Finny could never muster better than a C. Finally, Gene is resentful towards Finny throughout the book for all the ways that Finny is superior to him. He is at first able to find a single sustaining thought in the fact that he and Finny are even in enmity. The idea that they are both coldly driving ahead for [themselves] alone allows Gene to feel less guilty about his actions like trying to raise his grades to spite Finny. ...

Web analytics Case Study Example | Topics and Well Written Essays - 2250 words

Web analytics - Case Study Example Photo box is an online based digital photo and e-card sale website with about eleven million users across the globe. The continued use of the Internet inspired photo box to use analytics to get more clients across the globe. Photo box analytics strategy was to understand the clients perfectly well. Data from clients was obtained through surveys, live chats, online community posts and focus groups. The data obtained was used to segment the customers into different segments depending on their location, behavior and tastes and preferences. Photo Box divided its clients into six different segments depending on these parameters. The various segments had varying tastes and demographics. All the customer data in each of the segments were profiled in a quest to understand them even better and provide products and services according to their tastes and preferences. The data were then used to predict future demand of the products and services from the customers. Analytics also helped photo box to make better decisions when doing their marketing in the different market segments leading to relatively higher conversion rates (Glagowski, 2010). OutcomeAt the same time, the company was trying to make it easy for the 350 staff to manage and profile the eleven million clients across the globe. Implementation of the analytics strategy at photo box had significant outcomes. The company could   do better intelligent and specific marketing to clients depending on their profiles and tastes and preferences.... The continued use of the Internet inspired photo box to use analytics to get more clients across the globe. Photo box analytics strategy was to understand the clients perfectly well. Data from clients was obtained through surveys, live chats, online community posts and focus groups. The data obtained was used to segment the customers into different segments depending on their location, behavior and tastes and preferences. Photo Box divided its clients into six different segments depending on these parameters. The various segments had varying tastes and demographics. All the customer data in each of the segments were profiled in a quest to understand them even better and provide products and services according to their tastes and preferences. The data were then used to predict future demand of the products and services from the customers. Analytics also helped photo box to make better decisions when doing their marketing in the different market segments leading to relatively higher co nversion rates (Glagowski, 2010). Outcome At the same time, the company was trying to make it easy for the 350 staff to manage and profile the eleven million clients across the globe. Implementation of the analytics strategy at photo box had significant outcomes. The company could do better intelligent and specific marketing to clients depending on their profiles and tastes and preferences. Within a short time, the company had been able to get 16% new clients from the marketing. There was a 14% increase in sales of photo box products and services. Email open rate to clients sent increased to 33% while the website click rate increased to 35%.

Art, the visual and culture Essay Example | Topics and Well Written Essays - 500 words

Art, the visual and culture - Essay Example The Mona Lisa is a piece of work of a woman who is sitting and smiling, and it is the complete opposite of David, a man standing and grinning. Experts suggest that the two pieces of artwork are not a coincidence since they were both created at the same time with two men that were both living in Italy. The two artists were great rivals, and there still are endless debates who between the two was the greatest artist. The Mona Lisa is a painting while David is a chiseled work. The tools that were used to make David were hammers and chisels, files and rasps (Jones, 2010). The block of stone was from a quarry, and it had been left â€Å"badly begun† for over forty years. The outline of the artwork David is that of a shape drawing. One would think Michelangelo had drawn the outline of the sculpture before he started working on it. The face is almost turned 90 ° with a perfect triangle nose. The body proportion of the artwork is mathematically perfect. The hair is perfect, flying w ith the wind. The body of David is perfect with toned arms that have muscles (Jones, 2010). The statue of David is twice as tall as the height of an average man. A great piece of art. Mona Lisa is a painting that dwells in a thick picture atmosphere. Looking at the image, one would think has a suspense in a tinted liquid. The art is powerful because of its strange and universally accepted landscape (Jones, 2010). The art feels like a conclusion to the nature of life on earth. The painting has shadows, and the dark that is used to deepen her features are very bold. The effect of the shade is to diminish the distance between the background and the foreground. The shadows draw back Mona Lisa while the colors in the background bring the landscape closer to the viewer. The portrait cannot only have an interpretation as a woman with a landscape background, but the whole artwork is Mona Lisa’s lifestyle. Da Vinci spends a lot of his time on the artwork, and he did it until his final